App icon redesign concept
Another quick 30 minute design challenge! This time, an app icon. I chose Lloyds bank, as their current app icon could be improved. Currently their icon features the famous black horse logo, with a green line underneath, and text! The text says "PERSONAL", to differentiate it from their business banking app which has "BUSINESS" written on the app icon.
Personally, I think it should simply be one app - with the ability to choose if you wish to view your business bank account or personal.
So, I simplified the horse logo and placed it in a nice bright gradient to give it a more modern feel, whilst making it stand out more within the grid of apps on the phone.
That's it, simple.