Wolfgang Puck iPhone app
Wolfgang Puck is world-renowned for his restaurant chains that cater for both casual and sophisticated dining. He is a has catered the Academy’s official “Oscars” after-party for 19 years, and has inspired and changed the dining world. Wolfgang has even appeared in an episode of The Simpsons!
So, when looking for a top celebrity chef to work with on an idea I had been playing with for some time - Wolfgang was the man!
The Wolfgang Puck brand is a global company with several parts that cover the restaurants, events, retail and catering. This meant that there was going to be a lot of content and features that needed to be catered for all within the one mobile app.
I would say that was the biggest challenge with the Wolfgang Puck app. The idea started as just a recipe app, yet by the time we had the app fully scoped it needed to allow users to view all of the restaurants, the menus available, make reservations, view recipes, store ingredients in a grocery list, explore information on catering and catering events and contain a built-in event planner!
The app was recognised by Apple and promoted globally on the App Store at launch :-)
The app displayed recipes based upon season, time of day and user location. Users can view steps, photos and save ingredients to their grocery list.